Brand Management

/Brand Management

Discusses best approaches, as to how organizations manage their brands – good and bad.

Confluence Media Network Launches With Two New Shows

ALTON, ILLINOIS – ‘What’s Next?’ For those tuning into WBGZ, 1570 AM/94.3 FM, at 6 pm on Wednesdays, they’ll hear new content in a different format. “What’s Next? is Small Business Radio and airs at 6 pm,” explained Ron Tanner, co-founder, Principal, and CMO of Godfrey-based Confluence Business Advisors. “At 6:30, Today’s Law with Patrick King [...]

Is video a “must-have” component in your marketing campaigns?

VIDEO it a "must have"? The article that inspired this blog reveals a more important question; should or do you have a marketing strategy or plan?   Confluence produces a lot of video content, so you would think our answer would be..."ABSOLUTELY"...right?  Not so fast.  The significance of the question requires us to put "must [...]

By | October 10th, 2016|Brand Management, Marketing, Strategy, Videos, WHaT's NeXT?|0 Comments

Lake Drive Logistics Launches New Web Platform

Confluence Business Advisors recently developed and launched an interactive web platform for Lake Drive Logistics. takes a significant step forward in advancing their core marketing capabilities and capacity. The internet is a huge market space with huge  potential impact. Creating this virtual platform enables a risk-free experience for vendors, partners, current and potential customers to [...]

Confluence Case Study: Business is like dating; Transform your brand with professional multi-camera HD video production

In this case, The Louis Michael Trio – comprised of two community college music professors and a high school music teacher, is transformed and transported into the world of professional entertainment with our multi-camera HD quality video recording, staging, and lighting productions. Business can be like dating. If you don't impress at every touch point, especially before meeting [...]

By | May 11th, 2016|Brand Management, Videos|0 Comments

Confluence Event: Godfrey Facade Improvement Open House at Lake Drive Logistics

The video here features Economic Development Director, William Catalano of the Village of Godfrey, IL, as he launched the Godfrey Facade Improvement Grant Program. Confluence BA and Lake Drive Logistics collaborated to produce this event, which was hosted by Tim Kuebrich, President. Since the Village had not budgeted for this event, Confluence BA with our client Lake Drive [...]